If you have an email list, email marketing can be a great way to drive traffic to your website. You can use emails to promote new blog posts, promotions, or other content that will appeal to your audience.
Using long-tail keywords can help you attract more organic traffic. These are keywords that are less competitive and more specific, such as “organic dog food.”.
1. Optimize Your Images
Image optimization is a must-have for anyone who cares about their content’s SEO. While it may seem like just another task on a website owner’s to-do list, it can have a significant impact on the overall ranking and user experience.
Optimizing your images can have several benefits, including reducing the file size without sacrificing quality. This can improve page load speed, which in turn affects search engine rankings. It can also make your website more accessible to people with disabilities.
Another way to optimize your images is to include keyword-rich file names, alt text, and title tags. This will help your site rank higher in search results and increase traffic. It can also help ensure that your images are displayed in relevant search results. This will be especially important for websites that are primarily visual in nature.
2. Optimize Your Video
While it’s tempting to artificially inflate a video’s views or likes to increase its search ranking, this can actually backfire. Search engines look at a variety of factors when determining relevance and will penalize websites that try to manipulate their algorithms.
Instead, use keyword research to optimize your videos around terms (including long-tail keywords) that your target audience is searching for. Also be sure to include a transcript or closed captions, as well as an engaging thumbnail, in order to rank higher among search results.
Since Alphabet (Google’s parent company) owns YouTube, you can leverage some of the same SEO techniques on YouTube that you would on Google. For example, include a keyword-rich bio in your channel and use YouTube cards to direct viewers to your website, other videos or landing pages. You can even use YouTube end screens to encourage viewers to take a specific action.
3. Optimize Your Links
Getting quality traffic to your website is one of the top priorities for most marketers and business owners. This traffic can help build trust in your brand and eventually convert into customers and leads. However, if your website has been experiencing a traffic lull recently, it can be frustrating to figure out what to do.
One of the most effective ways to bring traffic back is by optimizing your links. Using relevant keywords in your URL can improve search engine rankings and make it easier for users to find what they’re looking for.
Another way to optimize your links is by creating evergreen content. This is content that will remain relevant over time, like blog posts or infographics. This type of content is more likely to rank higher on SERPs because it isn’t as competitive as more popular topics.
4. Optimize Your Blog Posts
Blog posts are an excellent way to attract search engine traffic and improve your SEO. However, it’s important to optimize your blog posts for the right keywords and to keep them up-to-date. SEO services in Melbourne will help you achieve these in order to increase traffic exponentially.
If your blog posts don’t include the right keywords, they won’t show up in search results. To ensure that your blog posts are optimized for the right keywords, use a keyword research tool like Semrush or Ahrefs.
Also, consider using long-tail keywords. These longer, more specific keywords are more likely to be searched by people who are looking for exactly what you have to offer. This will increase your chances of ranking higher in search engine results pages (SERPs). It’ll also help you to attract more relevant traffic to your site. This can be measured by your post’s dwell time, which is the amount of time someone spends on your site after clicking on a search result.
5. Optimize Your Landing Pages
The primary goal of any landing page is to bring visitors closer to a conversion. To do that, it must be functional and accessible.
Landing pages should only include the most relevant information. This helps to keep your visitors’ attention focused on what you want them to do.
Try using a call to action (CTA) that encourages people to take the next step in their buyer journey. For example, a “free shipping” CTA can prompt visitors to place their order now. It can also create a sense of urgency by mentioning that the offer is limited or in stock. Pixar, the world-renowned American computer animation film studio, uses this strategy on their 404 pages with the beloved Sadness character. It makes their visitors feel welcomed to the site and encourages them to stay.
6. Optimize Your Social Media Profiles
Social media is where most customers hang out, search for products and discuss their experiences with brands. If your brand doesn’t have an optimized social media profile, you’re missing out on traffic, sales, email signups and other opportunities to grow.
Optimize your social media profiles by adding relevant keywords to your bio sections and posting high-quality content frequently. It’s also a good idea to use URL shorteners when posting links on social media so you can fit more information in your posts.
Finally, make sure to join social media groups that are related to your niche. Post your top articles in these groups, and be sure to interact with other members. This will help you gain a following and drive organic traffic to your website. You can even use the group’s private messaging feature to reach out to people directly.
7. Optimize Your Email Campaigns
Emails are a great way to share new content, updates, and resources with customers or potential leads. They can also be used to drive traffic to your website by including relevant links to your products or services.
For example, a local design school could promote their new class in an email campaign and direct people to the website to learn more and sign up. This could help them fill their class much more quickly than simply relying on word-of-mouth or relying on social media to spread the word about the course.
While increasing the number of email subscribers is a great goal, it is important to understand how to optimize your emails to drive real traffic and conversions. This includes measuring metrics like open rates, click-through rates, and sales. This can help you focus on improving your campaigns until they are fully optimized.
8. Optimize Your Website
While the basics of SEO are important, if you want to improve your site’s performance and rankings, it’s time to take it to the next level. That means using more advanced strategies like renaming file images and updating your page content to keep it fresh.
In addition, it’s also important to focus on user intent. This is because Google’s algorithm now considers not just keywords, but also the intention behind them. By focusing on user intent, you can make sure that your content matches searchers’ needs and increases your chances of ranking high in SERPs.
Another great way to drive traffic is by optimizing your website’s external links. By building a network of quality websites, you can increase the number of people who visit your website and potentially convert them into customers. This is a relatively inexpensive strategy that can have a huge impact on your business’s bottom line.
9. Optimize Your Website for Local Search
Optimizing your website for local search is a must for any business with a physical storefront. It includes optimizing your website, claiming and optimizing your Google My Business profile, building local citations, and creating relevant local content.
Make sure your NAP (name, address, and phone number) is consistent online by using local schema markup on your pages. This is important because search engines use this information to determine where your business should rank in local search results.
Add a map on your homepage to help customers find your business. A map also shows up on mobile searches, so it’s a great way to increase your visibility on mobile devices. In addition, make sure your site is fast and mobile-friendly. This will improve user experience and will help your rankings in local search. It will also make your potential customer more likely to buy from you.
10. Optimize Your Website for Mobile
One of the most important SEO techniques is optimizing your website for mobile devices. Google prioritizes mobile-friendly websites in search results, and this is expected to become even more important in 2020.
Keep in mind that visitors on mobile devices tend to stay longer on sites that are easy to navigate. This helps their overall experience and may also lead to them signing up for your email newsletter or downloading a freebie.
Make sure your mobile site is optimized for search engines by using a responsive design and avoiding duplicate content by specifying canonical URLs. It is also important to optimize for mobile speed by testing your site’s loading speed. Moreover, avoid using large pop-ups or interstitials to promote your newsletters and subscription forms as they can frustrate mobile visitors. This could negatively impact your ranking.
